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Evaluates campaign perception at the representative mass level, gathering KPIs comparable with business results. It is based on quantitative research providing weekly or monthly information about the impact of each creative, irrespective of the medium (digital – all platforms, TV, OOH, Print), in terms of awareness sufficiency, recognition of the brand, recalled creative elements or message; actions determined by specific executions. In addition, it isolates and attributes an up/ down-lift in the purchase journey or brand image attributes to each ad.
Identify and keep strong ads while removing or improving the others.Ensure the message sent by the brand is clearly understood, well attributed to the brand, and consumers react to it.Optimize the communication mix to increase the impact on brand and business KPIs. It is based on an online survey providing quantitative information about the impact of each creative, irrespective of the medium (digital - all platforms, TV, OOH, Print), in terms of awareness sufficiency, recognition of the brand recalled creative elements or message; actions determined by different executions. It isolates and attributes an up/ down-lift in the purchase journey or brand image attributes to each ad.Fill in the form and a Publicis Groupe representative will get in touch with you as soon as possible.
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