Ad IMPACT

evaluates campaign perception at mass representative level, gathering KPIs comparable with business results.

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What is Ad IMPACT?

AdIMPACT evaluates campaign perception at mass representative level, gathering KPIs comparable with business results. It is based on a quantitative research providing weekly or monthly information about the impact of each creative, irrespective the medium (digital - all platforms, TV, OOH, Print), in terms of: awareness sufficiency; recognition of the brand; recalled creative elements or message; actions determined by respective execution. It isolates and attributes an up/down-lift in purchase journey or in brand image attributes to each ad

Your benefits with AD IMPACT?

With AdImpact we can:

Identify and keep strong ads , while removing or improving the others.

Make sure the message sent by the brand is clearly understood, well attributed to brand and consumers react to it.

Optimize the communication mix to increase the impact on brand and business KPIs.

It is based on an online survey providing quantitative information about the impact of each creative, irrespective the medium (digital - all platforms, TV, OOH, Print), in terms of: awareness sufficiency; recognition of the brand; recalled creative elements or message; actions determined by respective execution. It isolates and attributes an up/down- lift in purchase journey or in brand image attributes to each ad

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