Brand IMPACT SCORE

analysing the brand state and growth potential

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What is Brand Impact Score?

Brand Impact Score is our tool of analysing the brand state and growth potential vs. competitors in terms of Brand Mindspace, Brand Preference, Brand Relevance, Brand Distinctiveness

This tool assess the impact of your brand in the market beyond business results, considering brand strength vs. competitors.

Why would you need
BRAND IMPACT SCORE?
This tracking algorithm offers an unique measure to assess the impact of your brand in the market beyond business results, considering brand strength vs. competitors.

The changes in Brand Impact Score are explained by changes in each component of the algorithm, monitoring all 4 dimensions: brand mind space, brand attachment,

This tool assess the impact of your brand in the market beyond business results, considering brand strength vs. competitors.

Why would you need
BRAND IMPACT SCORE?
This tracking algorithm offers an unique measure to assess the impact of your brand in the market beyond business results, considering brand strength vs. competitors.

The changes in Brand Impact Score are explained by changes in each component of the algorithm, monitoring all 4 dimensions: brand mind space, brand attachment,

Your benefits with BRAND IMPACT SCORE?

Brand Impact Score is correlated and influenced by communication budgets: the tool can estimate the necessary investment to uplift the entire Brand Impact Score or one of its component dimensions.

What can we track/analyse?

The evolution of Brand Impact Score and its component dimensions, for all brands within a category:
Brand Mindspace, Brand Preference, Brand Relevance, Brand Distinctiveness

The evolution of Brand Impact Score and its component dimensions, for all
brands within a category:

Which kind of clients we can help?

Retails, Cheese, Coffee, Finance, fuel, sweets, Tooth paste, Make up, Telecom, Fashion & beauty e-commerce, Pharma, Electronics, Detergents, Hair Care, Personal Care

WHAT RESULTS YOU CAN ACHIEVE?

You can correctly diagnose the brand dimension that needs to be strengthened, the power of the brand versus main competitors increases, as the tool also indicates what area of communication should be improved (media budgets, message, distinctiveness of the brand assets, owning a certain category driver) and monitors the effects of the improvement.

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