COMPETITIVE MEDIA OVERVIEW?

Analysing media performance of
your brand vs. your competitors

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What is Competitive Media Overview?

Competitive Media Overview is our tool of that
analyses the media performance of your brand vs.
your competitors.

Why would you need
COMPETITIVE MEDIA OVERVIEW?
This interactive tool monitors the investment on multiple media for the brand vs. competitors, enabling comparisons between different time periods, year on year evolution at overall category, sub-sector, advertiser and brand level.

Why would you need
COMPETITIVE MEDIA OVERVIEW?
This interactive tool monitors the investment on multiple media for the brand vs. competitors, enabling comparisons between different time periods, year on year evolution at overall category, sub-sector, advertiser and brand level.

Your benefits with COMPETITIVE MEDIA OVERVIEW?

Monitored investments are not industry rate card costs: they are estimated based on real media market conditions, providing a common base of comparison for your own brand and competitors, enabling adjustments of media budgeting towards a competitive level.

It provides insights about competitors media strategy, based on granular investment monitoring, like TV channels mix, day parts, average TV spot length, mix of websites, mix of radio stations etc.

It helps you identify battlefield media within the category – the most cluttered media channel, used by most of the players, as well as raising stars media channels, not intensively used by competitors.

What can we track?

The evolution of Brand Impact Score and its component dimensions, for all
brands within a category:

Radio

OOH

TV

Online

Print

Which kind of clients we can help?

All categories

What results you can achieve?

You can adjust media strategy based on competitive
investments, increasing your brand visibility and
mental availability, reflected in higher memorability
and consideration.

All products

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