What is Competitive Media Overview?
Competitive Media Overview is our tool of that analyses the media performance of your brand vs. your competitors.
Why would you need
COMPETITIVE MEDIA OVERVIEW?
This interactive tool monitors the investment on
multiple media for the brand vs. competitors,
enabling comparisons between different time
periods, year on year evolution at overall category, sub-sector, advertiser and brand level.
Why would you need
COMPETITIVE MEDIA OVERVIEW?
This interactive tool monitors the investment on
multiple media for the brand vs. competitors,
enabling comparisons between different time
periods, year on year evolution at overall category, sub-sector, advertiser and brand level.
Your benefits with COMPETITIVE MEDIA OVERVIEW?
Monitored investments are not industry rate card costs: they are estimated based on real media market conditions, providing a common base of comparison for your own brand and competitors, enabling adjustments of media budgeting towards a competitive level.
It provides insights about competitors media strategy, based on granular investment monitoring, like TV channels mix, day parts, average TV spot length, mix of websites, mix of radio stations etc.
It helps you identify battlefield media within the category – the most cluttered media channel, used by most of the players, as well as raising stars media channels, not intensively used by competitors.
What can we track?
The evolution of Brand Impact Score and its component dimensions, for all brands within a category:
Which kind of clients we can help?
All categories
What results you can achieve?
You can adjust media strategy based on competitive investments, increasing your brand visibility and mental availability, reflected in higher memorability and consideration.