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Competitive Media Overview

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Competitive Media Overview

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What is it?

Competitive Media Overview is our tool that analyses your brand’s media performance vs. your competitors.

Why would you need it?

This interactive tool monitors the investment on multiple media for the brand vs. competitors, enabling comparisons between different periods, year on year evolution at the overall category, sub-sector, advertiser, and brand level.

What results can you achieve?

You can adjust media strategy based on competitive investments, increasing brand visibility and mental availability, reflected in higher memorability and consideration.

Product benefits

  • Monitored investments are not industry rate card costs: they are estimated based on actual media market conditions, providing a joint base of comparison for your brand and competitors and enabling adjustments of media budgeting towards a competitive level.
  • It provides insights into competitors' media strategies based on granular investment monitoring, like TV channel mix, day parts, average TV spot length, a mix of websites, and radio stations.
  • It helps you identify battlefield media within the category – the most cluttered media channel, used by most players, and rising stars media channels, not intensively used by competitors.

What media does it track?

  • 1Radio
  • 2Outdoor
  • 3Television
  • 4Online
  • 5Print

Monitored categories

All product categories.

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    Media Overview
    Media Facts Sheet
    Monthly Budget Variation
    Category Budget Variation by Year
    Share of Budgets by Media Type
    Budget Variation by Media Type
    Top Sectors Ranking by Budget
    Top Advertisers Ranking by Budget Size
    Full year forecasts - Investments
    Full year forecasts - Inflation
    TV Market Overview
    TV Facts Sheet
    Top TV Sectors by Budget Size
    Top TV Advertisers by Budget Size
    Top TV Brands by Budget Size
    Top TV Channel Groups by Budget Size
    Top TV Stations by Budget
    Top Sectors by GRP30
    Top Advertisers by GRP30
    Top Brands by GRP30
    TV Advertisers by Share of Budgets
    TV Brands by Share of Budgets
    TV Channels Groups by Share of Budgets
    Share of GRP30 by Daypart
    TV Segments
    Radio Market Overview
    Radio Facts Sheet
    Top Radio Sectors by Budget Size
    Top Radio Advertisers by Budget Size
    Top Radio Brands by Budget Size
    Top Radio Channel Groups by Budget
    Top Radio Stations by Budgets
    Radio Advertisers by Share of Budgets
    Radio Brands by Share of Budgets
    Radio Channel Groups by Share of Budgets
    Share of Insertions by Spot Length
    Press Market Overview
    Press Facts Sheet
    Top Press Sectors by Budget Size
    Top Press Advertisers by Budget Size
    Top Press Brands by Budget Size
    Top Press Publications by Budgets
    Press Advertisers by Share of Budgets
    Press Brands by Share of Budgets
    Press Publication Groups by Share of Budgets
    Share of Insertions by Publication Type
    OOH Market Overview
    OOH Facts Sheet
    OOH Top Advertisers Ranking
    OOH Top Sectors Ranking
    OOH Top Media Companies by Budgets
    OOH Top Brands Ranking
    Share of Budgets by Media Company
    Share of Faces by Panel Type
    Digital Display Overview
    Digital Facts Sheet
    Digital Top Advertisers Ranking
    Digital Top Sectors Ranking
    Digital Media Companies by Budgets
    Digital Top Brands Ranking
    Share of Budgets by Media Company
    Share of Impressions by Format
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    Top Sectors Ranking by Budget

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    Choose subcategory All subcategories
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    Full year forecasts - Investments

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    Full year forecasts - Inflation

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    Choose years
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    Choose category All categories
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    Top Sectors by GRP30

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    Top Advertisers by GRP30

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    Top Brands by GRP30

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    Share of GRP30 by Daypart

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    TV Segments

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    Top Radio Sectors by Budget Size

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    Share of Insertions by Spot Length

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    Share of Insertions by Publication Type

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    Share of Faces by Panel Type

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    Share of Impressions by Format

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