What is Content Power Ratings?
Content Power Ratings is an innovative system for ranking TV programs in Romania, showing the most accurate coverage of a TV station, by taking into account not only TV audience ratings but the social media activity and online interest as well. The index has three main pillars:
-audience size (combines TV ratings and social community sizes)
-fan's involvement (combines data from all social media accounts and Google Trends)
-fan's advocacy (measures the degree in which brand's posts trigger conversations).
-audience size (combines TV ratings and social community sizes)
-fan's involvement (combines data from all social media accounts and Google Trends)
-fan's advocacy (measures the degree in which brand's posts trigger conversations).
Your benefits with CONTENT POWER RATINGS?
This Data Intelligence Solution helps us choose:
-TV Performers (shows with high ratings)
-Social Media Performers (shows with visible presence in social media)
-Online Interest Boosters (most searched for shows),
by TV stations types: hobby & lifestyle, sports, movies, science, women TV stations