What is Conversation Radar?
Conversation Radar is our tool that tracks the online conversations about the brand in terms of visibility, quality of the conversation and community engagement. It enables you to track in real time the activity on own social media pages, as well as on competitors’ pages.
Conversation Radar integrates multiple data sources in real time. It is very easy to access and use. It helps you analyze brand conversation, volume and sentiment.
Why would you need
CONVERSATION RADAR?
Now more than ever, the voice of the consumer and the online mentions decisively contribute to the brand’s imprint. To harness this, you need to understand how people respond to brand’s actions, in order to identify and address issues and strong points. You have to make sure your brand gets positively noticed and you can adjust your content strategy in real time.
Conversation Radar integrates multiple data sources in real time. It is very easy to access and use. It helps you analyze brand conversation, volume and sentiment.
Why would you need
CONVERSATION RADAR?
Now more than ever, the voice of the consumer and the online mentions decisively contribute to the brand’s imprint. To harness this, you need to understand how people respond to brand’s actions, in order to identify and address issues and strong points. You have to make sure your brand gets positively noticed and you can adjust your content strategy in real time.
Your benefits with CONVERSATION RADAR?
You can address identified issues in conversation about the brand or about a specific campaign
You can make sure the brand message is clearly understood by the public and see their reaction to it
You can identify strong points or issues and their causes at a glance
You can quickly adjust content strategy
You can customize the dashboard to better suit your needs
What can we track/analyse?
Visibility score:
to assess if the conversations about the brand are more visible vs. competition.
Quality score:
measures if the brand content is appreciated and actively shared
Community score:
measures if the brand is building a growing and engaged community
Which kind of clients we can help?
All categories
RESULTS:
For one of our clients, leader in its category, we succeeded in improving online reputation (positive increase in sentiment) by 138% in just 9 months, by monitoring daily all internet mentions for the client and competitors, analysing the best performing messages, creating real time marketing content (RTM). Also, the average daily reach increased with 137%, the number of daily engaged users increased with 83%.