What is Dynamic Brand Tracker?
Dynamic Brand Tracker is our tool of tracking and analysis of brand performance across the conversion funnel.
We integrate multiple sources to measure and analyse all brand KPIs and attributes for your brand vs. your competitors. We can map the consumer journey from awareness to repurchase and correlate between brand KPIs and media investment.
Why would you need
DYNAMIC BRAND TRACKER?
In the informational era, it’s no longer enough to rely your business decisions on trimestral reports, post campaigns evaluations and annual research studies. You need to have fresh data, that reflects your everyday results, to allow you to optimise your spendings.
We integrate multiple sources to measure and analyse all brand KPIs and attributes for your brand vs. your competitors. We can map the consumer journey from awareness to repurchase and correlate between brand KPIs and media investment.
Why would you need
DYNAMIC BRAND TRACKER?
In the informational era, it’s no longer enough to rely your business decisions on trimestral reports, post campaigns evaluations and annual research studies. You need to have fresh data, that reflects your everyday results, to allow you to optimise your spendings.
Your benefits with DYNAMIC BRAND TRACKER?
You’ll know where you are against the competition, from a brand perspective
You’ll be able to adjust media spending into your advantage
You can map the consumer journey from awareness to re-purchase
Know who is your growth audience in the next months and who will leave the brand
What can we track?
Brand awareness, Advertising awareness, Preference, Consideration, Buying intention,
Usage, Recommendation, Frequency of usage, Purchase triggers, Brand attributes
& any other custom KPI
Which kind of clients we can help?
We already track data from a multitude of categories:
retails, cheese, coffee, finance, fuel, sweets, tooth paste,
make up, telecom, fashion&beauty e-commerce, pharma, electronics,
detergents, hair care, personal care