Dynamic Creative Strategy

tracking and analysing the brand performance across the conversion funnel

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WHAT IS DYNAMIC CREATIVE STRATEGY?

Dynamic Creative Strategy is a DATA product that represents a vital part from the process of building a successful DCO/ contextual campaign. It builds the entire logic of the communication system, the banners versioning, and keeps track of the entire process as it unfolds.

Why would you need
DYNAMIC CREATIVE STRATEGY?
Because it helps to offer to your users a targeted experience from your brand, an efficient communication and a relevant experience.

Why would you need
DYNAMIC CREATIVE STRATEGY?
Because it helps to offer to your users a targeted experience from your brand, an efficient communication and a relevant experience.

Your benefits with
DYNAMIC CREATIVE STRATEGY?

Multiple Data Sources
Using this communication solution, you will be able to integrate multiple data sources and to build out comprehensive and insightful content based on taxonomies, completed with platform-agnostic designs, in order to offer users granularly unique and targeted experiences from the brand part,

More efficiency
Using DCS, the channels strategy will be more relevant and using it, the formats will receive an important improvement visible in KPIs growth.

What can we track?

An online content that changes based on the behavior, preferences, and interests on the user. The user will have for certain a unique experience through its journey in online, based on contextual ads & messages.

Start with initial profiling based on Publicis Groupe consumer data sources, the campaign will be continuously updated and optimized, guided by results.

Which kind of clients we can help?

All clients.

What results you can achieve?

Publicis Case Study: 4,7X increased media efficiency due to content’s increased relevance compared with standard GDN ads.

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