ECONOMETRIC MODELS FORECASTING

predicting the level of brand growth, calculating ROI, and enabling data driven marketing & business decisions

Request free demo

WHAT IS Econometric Models Forecasting?

Econometric Models Forecasting is our data tool that uses computer processed mathematical equations to predict the level of brand growth, calculate ROI behind marketing investments and enable data driven marketing & business decisions.

Why would you need
ECONOMETRIC MODELS FORECASTING?
You can process all the data you have to create a valuable forecast of your brand or business, to evaluate the current performance & to identify sources of growth.

Why would you need
ECONOMETRIC MODELS FORECASTING?
You can process all the data you have to create a valuable forecast of your brand or business, to evaluate the current performance & to identify sources of growth.

The methods we frequently use for
ECONOMETRIC MODELS FORECASTING?

The methods that we use are:

Structural Equation Modelling
SEM quantifies the inter-relationships between a number of different factors, determine and validates a proposed causal process and/or model, being a confirmatory technique. As an output, it determines the % of sales increase brought by each media/communication element

Subset Regression
a statistical analysis method, combining simple & multiple regressions. SR is able to determine the % in which independent variables (e.g. media investment, other types of marketing investments) are contributing to dependent variables increase (consumption, sales etc.).

Unobserved Component
this takes into consideration market conditions (total market evolution as volume & price), media investment by medium and brand market share & price.

And custom algorithms developed to respond to any analysis objectives.

What can we forecast?

Basically everything if we have the right data, but here are some examples:

  1. Impact in business KPIs & ROI of different communication channels, platforms or marketing tactics
  2. Portfolio communication & mega brand impact
  3. Optimal planning scenario to reach target KPIs
  4. Future sources of business growth

Which kind of clients we can help?

All

All products

Mesaj