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It is a complex geo-marketing tool, real-time extracting all available Google consumer location reviews for all the brands within a category, classifying them based on their machine learning algorithm, and providing customer insights and location optimization guidelines.
It concisely evaluates customer experience with its locations vs. main competitors’ locations. It analyses customer experience evolution in time with all category players, pin-pointing inflection points that need to be addressed and enabling forecast. It provides a category analysis on crucial customer experience concerns & drivers, underlying issues of difference, and pain points vs. critical competitors. It provides an in-depth analysis of customer experience by seniority level, from experts to occasional reviewers.For a complete analysis of each location, it can be integrated with Mobility Tracker (traffic congestion data), Brand Tracker results at the city/ region level, performances of geo-targeted campaigns, and sales data.Fill in the form and a Publicis Groupe representative will get in touch with you as soon as possible.
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