MEDIA MARKET OVERVIEW

monitoring media investments across sectors, categories, investors, and media channels.

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What is Media Market Overview?

Media Market Overview is our tool of monitoring
media investments across sectors, categories,
investors, and media channels.

Why would you need
MEDIA MARKET OVERVIEW?
This tool helps you monitor all media investments by sectors,
categories, investors and media channels.

Why would you need
MEDIA MARKET OVERVIEW?
This tool helps you monitor all media investments by sectors,
categories, investors and media channels.

Your benefits with MEDIA MARKET OVERVIEW?

Monitored investments are not industry rate card costs, they are estimated based on real media market conditions providing a common base of comparison among different sectors, categories and media channels.

It helps spotting media investment trends, identifying battlefield media channels (the most cluttered media channel) in the local media market, as well as raising stars media channels, not intensively used by advertisers.

What can we track?

With Media Market Overview, we can track investments monitored by category,
sub-sector, advertiser and brand

Radio

OOH

TV

Online

Print

Which kind of clients we can help?

All categories

What results you can achieve?

By looking at investments in media outside of the category
the brand is playing in, you can spot new
investment opportunities as well as communication
partnerships.

All products

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