RETAIL RADAR

analysing and predicting potential problems and opportunities in the retail category

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What is Retail Radar?

Retail Radar is our tool of analysing and predicting potential problems and opportunities in the retail category

Why would you need
RETAIL RADAR?
You can optimise marketing tactics to influence the KPIs that contribute to marketing or business objectives fulfilment, from media budgets, pricing policy, local tactics, and pull promotional strategy.

Why would you need
RETAIL RADAR?
You can optimise marketing tactics to influence the KPIs that contribute to marketing or business objectives fulfilment, from media budgets, pricing policy, local tactics, and pull promotional strategy.

Your benefits with RETAIL RADAR?

RETAIL BUSINESS RADAR
monitors macro indicators (GDP, inflation) and all retail key indicators for all the players in the category (market share, traffic, basket value).

RETAIL COMMUNICATION RADAR
monitors media investments, social listening and search trends in the category.

RETAIL CATEGORY RADAR
identifies potential problems and opportunities for the retailer vs. core FMCG product categories.

What do we study?

Macroeconomics and retail key business indicators
Investment by media for each retail player
Online conversations around retail players
Retailer websites KPIs and search trends
Price audit for each retailer
Location reviews & ratings

Media spending, brand awareness performance and sales results for key FMCG category of focus for general retailers.

Which kind of clients we can help?

Brick & mortar retailers

All products

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