What is TikTok Tracker?
TikTok Tracker is a Publicis Groupe system developed for tracking, measuring, and analysing public Tik Tok data.
It provides insights on the competitive activity on TikTok, either by monitoring TikTok pages, or #
By tracking top 400+ TikTok influencers pages, it provides both influencers selection insights and information on what type of content is most attractive on TikTok for Romanian users (by analyzing top influencers posts in terms of views and engagements from different types of content categories)
What can we track?
For #Tracking
- Date of # posting, authors/ public pages posting
- Authors indicators: followers, following, likes, number of videos posted, likes gave to other pages
- Indicators for posts using the #: video length, songs used in the video, authors/ singers, keywords used in the video, used song length, number of likes per video, number of shares per video, number of plays per video, number of comments, text/ keywords used in the comments, other used #
For Pages Tracking
- Page indicators: followers, following, likes, number of videos posted, likes gave to other pages
- Post indicators: date of posting, video length, songs used in the video, authors/ singers, keywords used in the video, used song length, number of likes per video, number of shares per video, number of plays per video, number of comments, text/ keywords used in the comments, # used for videos