Touchpoints ROI Tracker

tracking and analysing the brand performance across the conversion funnel

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What is Touchpoints ROI Tracker?

Touchpoints ROI Tracker is a brand contact measurement and planning tool, a Global Publicis Groupe Solution that helps optimize the marketing mix for consumer acquisition and retention.

Why would you need
TOUCHPOINTS ROI TRACKER?
It evaluates all forms of contact that brands have with consumers in a category, delivering measurement of the relative value of paid, owned and earned consumer contacts for each brand in a category. The Touchpoints app provides contact point category data, norms and trends based on over one million consumer interviews from 1,200 projects across 69 countries for 341 product and service categories.

Why would you need
TOUCHPOINTS ROI TRACKER?
It evaluates all forms of contact that brands have with consumers in a category, delivering measurement of the relative value of paid, owned and earned consumer contacts for each brand in a category. The Touchpoints app provides contact point category data, norms and trends based on over one million consumer interviews from 1,200 projects across 69 countries for 341 product and service categories.

Your benefits with TOUCHPOINTS ROI TRACKER?

This Data Intelligence Solution helps us answer multiple questions:

What are the most influential contact points in my category, which are best to help differentiate my brand and stand out from the crowd?

Which contact points are best to reach and engage with non-users of my brand?

What are the competitive strengths and weaknesses of my brand in each contact point? How can I optimize my marketing mix across paid, owned and earned contact points?

What are the trends in POE contacts for my category?

What is my Brand Experience ROI from each contact point?

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